Blog

25
Feb

MORE BUYERS EYEING WEB RADIO, SURVEY SHOWS

Posted by | | Mobile Advertising · Revenue Generation | No Comments

Six-in-ten ad buyers say they’re more interested in streaming radio than they were a year ago. That’s according to a new survey by STRATA among agencies that use its media buying software. The growing interest in online radio comes as the survey shows just 8% said they’re more excited about over-the-air radio ads than they […]

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18
Feb

MOBILE STREAM LISTENING SKYROCKETS

Posted by | · | Audio · Industry News | No Comments

It’s all about mobile growth.   That’s according to streaming measurement company Triton Digital, which says mobile was the fastest-growing streaming listening measurement indicator for 2013.   Average active sessions hit approximately 2.8 million during the Monday–Friday, 6 a.m.–7 p.m. daypart in the fourth quarter as year-over-year listening rose 21%, according to Triton. AAS is […]

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11
Feb

WHAT WILL LOCAL STATIONS DO WHEN PANDORA, IHEARTRADIO, AND TUNEIN COME IN THEIR BACKYARD?

Posted by | · | Industry News | No Comments

This afternoon, Mersoft Media CEO, Ron Sloop and I (Gabe Barnes), sat down and were bouncing ideas back and forth on app ideas and design. The discussion eventually shifted into what we think the future holds for the mobile app business in the radio industry. In doing so, we came to a bit of what […]

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06
Feb

MEDIA COMPANIES TAKE NOTICE: HOW ARE YOU IMPROVING YOUR MOBILE STRATEGY?

Posted by | · | Mobile App | No Comments

This morning I read a great piece by Inland Press editor, Adolfo Mendez. He interviewed Kerry Oslund, VP of Digital Media at Schurz Communications. Kerry provided great insight and transparency into his groups’ mobile application experiences.   We think that every media company – Radio, Television, and Publishers – should read this and take it […]

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