Blog

21
Jul

More stations turn to web portals to grow digital.

Posted by | No Tags | Digital · Industry News | No Comments

Insideradio.com – From cute cat videos to “babes of the day,” many stations are trying whatever it takes to build website traffic.   But some managers say station websites just don’t attract enough visitors on their own to grab marketers’ attention or make a difference for local clients.  That’s why a growing number have turned to […]

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09
Jul

Attention RADIO stations: Clear Channel gives technology a bigger role, why not you?

Posted by | No Tags | Digital · Industry News | No Comments

Clear Channel president Brian Lakamp and Darren Davis are taking on newly expanded roles at the company in a pair of moves that on the surface are merely promotions.   But in a bigger sense, CEO Bob Pittman says the new roles are clear evidence that digital has become integrated into every aspect of the business. […]

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09
Jul

Nielsen moves from demographics to buyer graphics.

Posted by | | Industry News · Radio Trends | No Comments

Source Insideradio.com – Account executives will use more than traditional age/gender demographics to describe their audience to advertising prospects under Nielsen’s grand plan for radio.  What’s happening at the cash register could be just an important component in the future.   Nielsen is working to link audio listening data with consumer purchase data.  That will make […]

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08
Jul

Mobile Ads on Pace to Overtake Radio in 2014

Posted by | | Industry News · Mobile Advertising | No Comments

If broadcasters had any doubt that embracing mobile is a wise move, a new forecast makes a numeric case for doing so. Fast-growing mobile advertising is, for the first time, set to take a larger share of ad dollars than radio this year analysts predict, according to today’s Inside Radio article.   Mobile ad spending […]

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08
Jul

Radio’s Other BIG Web Opportunity

Posted by | · | Industry News · Radio Trends · Revenue Generation | No Comments

The pot of gold radio is chasing with its digital assets is forecast to hit $35.2 billion this year.  But that’s only the advertising piece of the local online marketplace. Borrell Associates data shows there’s a much larger opportunity beyond just selling banner ads and streaming audio and video.   The bigger digital prize, Borrell […]

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