Blog

19
Dec

Radio, Why are you ignoring the elephant in the room?

Posted by | No Tags | Digital · Mobile Advertising | No Comments

Why does it appear that radio is the last of the media groups to truly embrace digital?   The numbers can’t be lying: the audience is moving to it and your advertising dollars are moving to it.   I think the real issue at hand is that stations across the country would have to look […]

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21
Jul

More stations turn to web portals to grow digital.

Posted by | No Tags | Digital · Industry News | No Comments

Insideradio.com – From cute cat videos to “babes of the day,” many stations are trying whatever it takes to build website traffic.   But some managers say station websites just don’t attract enough visitors on their own to grab marketers’ attention or make a difference for local clients.  That’s why a growing number have turned to […]

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09
Jul

Attention RADIO stations: Clear Channel gives technology a bigger role, why not you?

Posted by | No Tags | Digital · Industry News | No Comments

Clear Channel president Brian Lakamp and Darren Davis are taking on newly expanded roles at the company in a pair of moves that on the surface are merely promotions.   But in a bigger sense, CEO Bob Pittman says the new roles are clear evidence that digital has become integrated into every aspect of the business. […]

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09
Jul

Nielsen moves from demographics to buyer graphics.

Posted by | | Industry News · Radio Trends | No Comments

Source Insideradio.com – Account executives will use more than traditional age/gender demographics to describe their audience to advertising prospects under Nielsen’s grand plan for radio.  What’s happening at the cash register could be just an important component in the future.   Nielsen is working to link audio listening data with consumer purchase data.  That will make […]

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08
Jul

Mobile Ads on Pace to Overtake Radio in 2014

Posted by | | Industry News · Mobile Advertising | No Comments

If broadcasters had any doubt that embracing mobile is a wise move, a new forecast makes a numeric case for doing so. Fast-growing mobile advertising is, for the first time, set to take a larger share of ad dollars than radio this year analysts predict, according to today’s Inside Radio article.   Mobile ad spending […]

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