Radio, Why are you ignoring the elephant in the room?

Posted by | No Tags | Digital · Mobile Advertising | No Comments

Why does it appear that radio is the last of the media groups to truly embrace digital?   The numbers can’t be lying: the audience is moving to it and your advertising dollars are moving to it.   I think the real issue at hand is that stations across the country would have to look […]

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More stations turn to web portals to grow digital.

Posted by | No Tags | Digital · Industry News | No Comments – From cute cat videos to “babes of the day,” many stations are trying whatever it takes to build website traffic.   But some managers say station websites just don’t attract enough visitors on their own to grab marketers’ attention or make a difference for local clients.  That’s why a growing number have turned to […]

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Attention RADIO stations: Clear Channel gives technology a bigger role, why not you?

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Clear Channel president Brian Lakamp and Darren Davis are taking on newly expanded roles at the company in a pair of moves that on the surface are merely promotions.   But in a bigger sense, CEO Bob Pittman says the new roles are clear evidence that digital has become integrated into every aspect of the business. […]

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