Blog

19
Dec

Radio, Why are you ignoring the elephant in the room?

Posted by | No Tags | Digital · Mobile Advertising | No Comments

Why does it appear that radio is the last of the media groups to truly embrace digital?   The numbers can’t be lying: the audience is moving to it and your advertising dollars are moving to it.   I think the real issue at hand is that stations across the country would have to look […]

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08
Jul

Mobile Ads on Pace to Overtake Radio in 2014

Posted by | | Industry News · Mobile Advertising | No Comments

If broadcasters had any doubt that embracing mobile is a wise move, a new forecast makes a numeric case for doing so. Fast-growing mobile advertising is, for the first time, set to take a larger share of ad dollars than radio this year analysts predict, according to today’s Inside Radio article.   Mobile ad spending […]

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23
Apr

Why Radio Doesn’t Make Money on Digital

Posted by | | Mobile Advertising · Revenue Generation | No Comments

It’s simple – advertising that’s not relevant!   Pandora has figured out the formula… less commercials, better ads. The days of straight AQH are quickly fading away. Advertisers now care more about 1 person that is willing and able to buy than 100 people who could care less about their advertisement.   It is no […]

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25
Feb

MORE BUYERS EYEING WEB RADIO, SURVEY SHOWS

Posted by | | Mobile Advertising · Revenue Generation | No Comments

Six-in-ten ad buyers say they’re more interested in streaming radio than they were a year ago. That’s according to a new survey by STRATA among agencies that use its media buying software. The growing interest in online radio comes as the survey shows just 8% said they’re more excited about over-the-air radio ads than they […]

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