Blog

09
Jul

Nielsen moves from demographics to buyer graphics.

Posted by | | Industry News · Radio Trends | No Comments

Source Insideradio.com – Account executives will use more than traditional age/gender demographics to describe their audience to advertising prospects under Nielsen’s grand plan for radio.  What’s happening at the cash register could be just an important component in the future.   Nielsen is working to link audio listening data with consumer purchase data.  That will make […]

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08
Jul

Radio’s Other BIG Web Opportunity

Posted by | · | Industry News · Radio Trends · Revenue Generation | No Comments

The pot of gold radio is chasing with its digital assets is forecast to hit $35.2 billion this year.  But that’s only the advertising piece of the local online marketplace. Borrell Associates data shows there’s a much larger opportunity beyond just selling banner ads and streaming audio and video.   The bigger digital prize, Borrell […]

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