Blog

08
Jul

Radio’s Other BIG Web Opportunity

Posted by | · | Industry News · Radio Trends · Revenue Generation | No Comments

The pot of gold radio is chasing with its digital assets is forecast to hit $35.2 billion this year.  But that’s only the advertising piece of the local online marketplace. Borrell Associates data shows there’s a much larger opportunity beyond just selling banner ads and streaming audio and video.   The bigger digital prize, Borrell […]

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13
Jun

Our Mobile Apps Are Here… So What’s Next?

Posted by | · | Mobile App · Revenue Generation | No Comments

It has been 9 months since we purchased a local radio mobile application developer and launched our Mersoft Media division. We have devoted countless hours to developing a unique application that has capabilities that no other radio mobile application in the market can do. (Call us to learn how this is so)   With our iPhone […]

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23
Apr

Why Radio Doesn’t Make Money on Digital

Posted by | | Mobile Advertising · Revenue Generation | No Comments

It’s simple – advertising that’s not relevant!   Pandora has figured out the formula… less commercials, better ads. The days of straight AQH are quickly fading away. Advertisers now care more about 1 person that is willing and able to buy than 100 people who could care less about their advertisement.   It is no […]

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25
Feb

MORE BUYERS EYEING WEB RADIO, SURVEY SHOWS

Posted by | | Mobile Advertising · Revenue Generation | No Comments

Six-in-ten ad buyers say they’re more interested in streaming radio than they were a year ago. That’s according to a new survey by STRATA among agencies that use its media buying software. The growing interest in online radio comes as the survey shows just 8% said they’re more excited about over-the-air radio ads than they […]

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