Blog

08
Jul

Mobile Ads on Pace to Overtake Radio in 2014

Posted by | | Industry News · Mobile Advertising | No Comments

If broadcasters had any doubt that embracing mobile is a wise move, a new forecast makes a numeric case for doing so. Fast-growing mobile advertising is, for the first time, set to take a larger share of ad dollars than radio this year analysts predict, according to today’s Inside Radio article.   Mobile ad spending […]

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11
Feb

WHAT WILL LOCAL STATIONS DO WHEN PANDORA, IHEARTRADIO, AND TUNEIN COME IN THEIR BACKYARD?

Posted by | · | Industry News | No Comments

This afternoon, Mersoft Media CEO, Ron Sloop and I (Gabe Barnes), sat down and were bouncing ideas back and forth on app ideas and design. The discussion eventually shifted into what we think the future holds for the mobile app business in the radio industry. In doing so, we came to a bit of what […]

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